E-commerce platform VS marketplace: Choose the suitable one to help your online business success

Who does not sell online? In today’s very competitive business world, being able to sell your products and services online is a must as online shopping has become a habit, if not an instinct.

Now, the question becomes where and how to list products and services online. As a business owner, you may choose from creating your own online store using a customizable e-commerce platform like Shopify or selling on one-size-fits-all marketplaces such as Amazon and eBay. Which one should you go for? SleekFlow is here to help you make the right decision.

E-Commerce Platform

An e-commerce platform is a software application that allows businesses to manage their website, marketing, sales and operations. Shopify, which powers millions of merchants in more than 175 countries, is one the most renowned e-commerce platforms. Wix, BigCommerce, Squarespace, and WooCommerce are other big names in the field.

Want to create an e-commerce store today? Check out the 10 best e-commerce platforms.

Marketplace

An online marketplace is also where businesses reach customers and sell products and services but in a much simpler way. All you need to do is to create an account on the marketplace and start listing using the existing infrastructure. Apart from Amazon and eBay, Esty and Alibaba are some of the other popular marketplaces.

Want to sell on Facebook? Check out the ultimate guide to sell and reach customers on Facebook Marketplace.

Difference between E-commerce platform and marketplace

One of the most distinguished differences between an e-commerce platform and a marketplace is the number of stores its website houses. When you use an e-commerce platform to create an e-commerce website, it only consists of your store. But if you decide to sell on a marketplace, you will be facing thousands of competitors on the exact same site.

…

Go to SleekFlow to know how to make your final decision!