D2C ecommerce

D2C e-commerce has been seen as an alternative to traditional retail and is driven by the desire to create a "customer experience" instead of providing product availability at low prices. D2C e-commerce also seeks to become more flexible with its pricing, distribution, and inventory management. In addition, it positions itself as a more sustainable model since customers are not required to purchase online to support the industry. Check the article that covers what is direct to consumer e-commerce at Oro Inc.