chriscar
chriscar

Roblox

The penetration path of the metaverse?

metaverse


This problem can also be understood as our distance from the metaverse, Zhang Ying of Oriental Securities said that the content of the metaverse will focus on the game end and the art end (NFT art collection), in the long term, the penetration path of the metaverse is expected to be "game / art-work-life".

1) Game side: represented by Roblox

The Roblox platform mainly consists of three main products:

Client: Applications that allow users to explore the 3D digital world.(User-oriented);

Studio: A toolgroup that allows developers and creators to build, publish, and manipulate 3D experiences and other content for Roblox client access.(For developers)

Roblox Cloud: Services and infrastructure that power the common experience platform.

Roblox's main revenue source is for users' in-game spending.Players need to recharge in exchange for the game token Robux to get various Roblox features, which is also the revenue source of revenue.

In addition, Roblox's incentive mechanism is very clear, excluding 25% of the revenue paid to APPStore and revenue (about 26%) for the platform, about 49% of the revenue is basically equally divided between the company and developers.

In fact, the concept of the game UGC platform can go back to Warcraft 3: The Warcraft 3WE Map Editor enables developers to create many RTS (instant strategy games), MOBA (multiplayer online tactical competition) game maps and game types.However, the lack of reward mechanism for developers leads to low overall commercialization.

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