I’m Eric. I help digital marketing agencies, B2B technology companies and businesses, and individuals tell their unique stories in the digital space through contents.

TikTok will start banning political campaign fundraising

 TikTok will soon start requiring accounts that belong to U.S. government departments, politicians, and political parties to be verified. They’ll also ban any videos and content that call for fundraising. 

Fighting political misinformation. TikTok and its parent company ByteDance are working to shut down political misinformation in time for the midterm elections in November. Previously they had allowed that content and faced scrutiny from US lawmakers because of it. As a result, TikTok started banning political advertising in 2019.

Request verification. Political accounts can request verification and the platform will also take added steps to confirm the identity of any profiles they believe to belong to politicians or political parties.

Enforcing the ban. TikTok will update its policies to prohibit campaign fundraising. Accounts belonging to politicians and parties will automatically be prevented from accessing any ad features. Additionally, those accounts will also be banned from using money-making features available to influencers on the app such as digital payments and gifting.

Why we care. If you’re a politician or advertiser working on behalf of a politician, be aware of TikTok’s new policies. Politicians or political groups who try to fundraise on the app will be banned. 

The post TikTok will start banning political campaign fundraising appeared first on Search Engine Land.

Would you like to know more about this article? Take a look at: Read More 


Like my work?
Don't forget to support or like, so I know you are with me..