6 Product Sampling Ideas to Get Your Product in Front of Consumers During Social Distancing

In times of social distancing, your brand name could be wondering what the most effective way to get its items before consumers are. A fantastic remedy to this trouble is product tasting. We have put together a checklist of six product tasting suggestions to maintain your brand name top-of-mind throughout social distancing and exactly how to make your brand more memorable than in the past.

What is product tasting?

The food and cosmetic markets have made an art type out of tasting. Shops like Costco and Investor Joe's offer cost-free samples regularly and have made it part of their brand name society. Although this might be off the table, for now, the idea is this: obtain your items into the hands of customers as well as they'll be buzzing concerning what you need to use.

Before You Start

Before you start sending out examples, you'll wish to make sure you have recognized the following:

Campaign objectives

Target audience

What you'll send out

How much budget plan you have offered

Exactly how you'll track and evaluate your campaign

These are your basic product sampling activity. Currently, the trickier component is making it occur throughout social distancing-- we'll enter that next!

Item Sampling Concepts

On a good day, item sampling is already a monster to take on. However, throw social distancing into the mix and you've added an entire brand-new layer of intricacy. Do not fret! We still have some suggestions to obtain your product into the hands of consumers that will love (as well as deeply value) the message.

1. Make it an open call for whoever wants to try

Remember when Spotify partnered with Google to hand out cost-free Google house minis? This is what we suggest. As well as while we can't all give away a clever audio speaker, the principle continues to be the same. Utilize this concept for your brand name and also you'll get individuals who might have previously been on the fence regarding attempting your item to give it a go!

Bringing your in-store efforts online through social distancing is coming to be more and more popular. For example, Ulta Beauty, as well as Ouidad, hosted online 1-on-1 crinkle appointments with customers to discuss all points of hair! Plus, with any kind of $30 Ouidad acquisition, they were sent a sample of the hair and also scalp collection

2. Distribute your product to medical care employees as well as various other important employees

Now more than ever is a perfect time for your brand to spread some generosity. Tropical Smoothie did a fantastic job of specifically that. To thank, they provided 100,000 free healthy smoothies or "Mugs of Sunshine" to essential workers in the community.

BAWDY Appeal did the very same by signing up with pressures with 2 other appeal brands to create a #WomenCareCollabBox. This giveaway welcomed their target market to choose a frontline health care worker who requires their self-care minute and the brand sent out 50 arbitrary boxes to the champions!

3. Produce a special hashtag to get the word out

Make your message clear and also let receivers understand what your company is doing to help social distancing actions. Come up with a project hashtag that's very easy to bear in mind as well as true to your brand. As an example, Dove has been making use of #CareFromDove across their advertising and marketing channels to continue to aid frontline medical care employees and also medical facility staff by contributing Dove items. So if you're thinking about doing the same, don't neglect this essential action!

4. Spotlight user-generated material on social media

Welcome recipients to share on social networks as well as highlight several of the very best user-generated web content you receive from your sampling initiatives. By doing this, you'll obtain even more individuals interested in attempting even without leaving their homes.

The very best method to get recipients excited enough to discuss your brand online is to be unforgettable. Take into consideration including a special thank you keep in mind, complimentary sticker label, or example size of one more prominent item, even your packaging can be customized reasonably! To get more information about driving genuine product testimonials, have a look at this blog.

5. Companion with a charity and also consist of product samples with any kind of donation

Use this time to companion with a charity for an excellent reason and also motivate fans of your brand to contribute. With each donation, you can send out a cost-free sample item. Another way your brand name can deal with this is to match any payment clients give when they buy from your site.

Peloton partnered with the Food Bank for New York City as well as donated $1 for each course taken utilizing their app, bike, or tread service-- their neighborhood helped increase $500,000 in the simply one-weekend break!

6. Use Stratosphere

Whether you're seeking to send your samples bent on vegan blog writers or DIY-enthusiasts, Statusphere makes it less complicated than ever. We take care of everything from influencer communication and also match-making to shipping as well as coverage! At Stratosphere, we aid people to find brand names they love, from individuals they trust.