涼鹿 Annie
涼鹿 Annie

數位牧游人,負責企業及策劃品牌經營及生活商業設計,經營部落格「涼鹿日常大小事」及「煜品牌公關事業社(Yunioffice)」事務,您可以在下面連結找到我以及觀看我的動態。http://moose.im

麥當勞髮廊開張,幫你剪出金色拱門頭!

聖誕節要到了,大家都買好聖誕禮物了嗎?
我在兩週前透過募資平台買了四個值得紀念的禮物,跟朋友約好在 12/23 聚餐時發送,但…也是在當天才會收到貨,究竟會不會空手赴約呢><?
至於買了什麼,12/23 再跟各位揭曉囉 😛

為了迎合(?)聖誕節慶氛圍,最近會時不時穿插與聖誕相關的訊息給各位 XD

今天來分享超狂的瑞典麥當勞理髮廳 🍔

在冷冷的 12 月,瑞典”麥當勞“髮廊新開張,誠摯為各位提供剪髮服務,但只能剪一種髮型— Goledn M,沒有錯,就是金色拱門頭!不要笑,90 年代的帥氣男星都在流行啊,請看看帥氣的李奧納多❤️

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在 Instagram 查看這則貼文

LEO(@leo_is_our_husband__)分享的貼文

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這真的是一個很棒的案例,不但直接提高品牌知名度,與理髮服務結合的創意也滿分:

1、品牌識別沿用至髮廊佈置實體店面,吸睛!
2、90 年代最潮的髮型=金色拱門=麥當勞,加深消費者心理對品牌好感的連結。
3、你愛的男星都剪過,把那些剪 M 頭的帥氣男星請出來背書,厲害了。
4、本身已是 M 頭的朋友,還可以透過麥當勞 App 認證,獲得一份大麥克!
5、蛤?疫情期間不方便去髮廊,沒關係,麥當勞在遠距教學教你在家怎麼剪出 M 頭,有沒有誠意很足!

想要結合產品提高品牌識別,或許可以參考這一個案例,思考一下自家的品牌識別(IP)可以怎麼玩。

最後來看一下案例影片:

*
今天的《涼鹿日常大小事》到這邊告一段落,如果你有任何問題、建議,或者想聽我分享其他的內容,歡迎留言給我,直接回信我也會收到!

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我們,很快會相見 :)

by 涼鹿 Annie
@溫暖的家中

原文連結涼鹿 , 編輯日常

CC BY-NC-ND 2.0

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