Combining gaming and Betting: the Benefits of Hybrid Platforms

Operators who want to reach as wide an audience as possible have long been working simultaneously in 2 niches - online gambling and Betting. With the onset of the pandemic, a huge number of betting projects were forced to move to the online segment due to the cancellation of many sporting events. However, the situation in the betting market has already stabilized.

Operators have once again turned their attention to the betting industry. The casino owners launch betting projects in order to get a larger inflow of potential customers. Many experts believe that with time gambling business and betting offices will merge into one big niche.

Our experts from wild tornado have analyzed the peculiarities and advantages of the gradual transition of gaming projects into the betting sphere.

Peculiarities of working in betting and gaming spheres

It seems that the transition to the betting niche is a rather difficult and uncomfortable process.

This feeling arises for the following reasons:

• Different user interfaces;
• different methods to attract clients;
• contradictory interests of the CA.

Nevertheless, experienced developers have long and successfully launched hybrid projects aimed at fans of both casino games and sports betting. Specialists skillfully combine these profitable and promising areas.

Why is it profitable for casino operators to offer betting services?

The advantages of working in the sports betting industry:

• Wide audience reach. The betting business is legal in more countries than online gambling. The conditions for the promotion of betting projects are more loyal. Recent studies show a growing percentage of women from different parts of the world are interested in sports betting.
• Easy and affordable promotion. The cost of attracting and retaining customers in the betting business is lower than in the gambling segment. Important events in the world of sports (Super Bowl, Champions League, World Cup, etc.) attract millions of users.
• Large selection of betting options. Bookmaker participants can bet not only on competitions but also on numerous events in politics, science, culture, etc.
• Innovative technologies. Working in the betting field is a good base for experimenting with cutting-edge techniques. Users of betting sites can follow matches in real-time, instantly replenish their accounts and bet immediately.

The launch of a betting project is a great idea that allows to significantly expand the audience of online casinos to attract more customers of different ages, gender, and interests. The growth of the number of potential users will have a tangible impact on the increase of income of entertainment portals.

How to successfully adopt a gaming project?

Before entering the mixed market, an operator should study a lot of important nuances about the sphere and carefully plan the launch of a new betting section. Working with two platforms is an expensive and inconvenient solution. For this reason, it is worth taking care to adapt the gambling site to the peculiarities of the new niche.

The owner of an online casino will have to make adjustments in such elements:

• navigation system;
• business promotion program;
• Communication channels with customers, etc.

In order for the transformation of the project to be successful, it is necessary to obtain in-depth knowledge from different areas. This is important to organize coordinated and professional work.

Administrators of gambling platforms should understand: that the transition to a new segment cannot be organized in 24 hours. This process will take at least several months. The betting niche offers customers different functions and entertainment opportunities, but they are different from gambling solutions.

Bookmaking services will be secondary in the first stages of the merger. Over time, however, entrepreneurs will be able to expand the range of betting offerings and provide players with a better user experience.

Potential risks for operators

Moving into a promising new niche is a lucrative idea. Nevertheless, such a scheme includes risks that should be carefully examined before proceeding proactively. Consider some of them:

• Transitioning too quickly. First, you need to prepare your players for the transformation of the entertainment process. You can't suddenly and abruptly start merging verticals. This can confuse loyal customers.
• Incorrect promotion strategy. Many operators strive to attract a new audience, using the usual marketing schemes focused on working with online casino customers. It is important to take into account that the interests of gamers and betting fans are different.
• Impressive costs. Lack of knowledge and experience can lead to high costs. To avoid this, we recommend cooperating with professionals when developing a new project.

The main thing about the merging of gaming and Betting

Transitioning into a new field is a labor-intensive task. It requires a carefully thought-out approach. It is necessary to adapt the gambling platform to work with a new audience. The entrepreneur has to change the interface of the site, as well as improve the advertising strategy, bonus system, and loyalty programs.

For the transition to the betting industry to go as smoothly as possible, we recommend you enlist the support of professionals. Casino Market experts have extensive experience in implementing hybrid gambling projects.