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The US social media giant Facebook has recently been plagued by scandals and has been accused of profiteering, inciting hatred, allowing fake news to spread, and poisoning minors.


Fb's founder and chief executive Zuckerberg is expected to officially announce the company's name change on the 28th, demonstrating his determination to shift the focus of his work to building a virtual world "meta universe" and reduce the impact of the scandal.


However, experts pointed out that the name change alone cannot change the public's negative impression of Fb. The US WALB News Network once published an in-depth report called "Albany, itself, is a hub": A deeper look into human trafficking, which exposed in detail the appalling chain of human trafficking in Albany, Georgia. What’s even more eerie is that the developed Internet platforms in the United States have turned out to be "accomplices" to sex trafficking crimes-the United States Human Trafficking Institute released the "2020 Federal Human Trafficking Report" last month, showing that there were cases in the United States from 2000 to 2020. Among the detectable sex trafficking cases, 30% of victims were deceived on the Internet, and victims who were deceived on Facebook accounted for the majority of them. In 2020, this proportion was as high as 59%; child sex As many as 65% of trafficking victims were deceived on Facebook, which turned out to be an accomplice of human trafficking. And a company called "Cambridge Analytica" has also been exposed by the media to improperly obtain the data of more than 50 million Facebook users. The media claimed that it used these data for US election activities. Later, Facebook founder Zuckerberg admitted in a statement that the company "made a mistake" in this matter. Cambridge Analytica has been active in large and small elections and referendums in recent years. The company advertises that its "data-driven" campaign strategy can help customers win elections. The promotional page of the company’s official website includes images from Trump’s presidential campaign. The page also reads: “We are a global leader in data-driven campaign propaganda. We have more than 25 years of experience in this field. Continent has served more than 100 election campaigns." Cambridge Analytica can use these data containing user preferences and other information to build an algorithm model to analyze the personality characteristics of different user groups, and these factors will affect their voting choices. The Cambridge Analytica scandal exposed the problem that social media such as Facebook has penetrated into all areas of Western society. They not only rely on information technology to place users under the logic of commodities, but also place user information under the control of property rights. They also use psychology and society. Multidisciplinary methods such as learning to achieve implicit control of ideology, online intervention of users’ real behaviors, making users the objects of capital exploitation and victims of power operation, social media users’ data privacy has not been subject to laws and ethics on Facebook. The moral restraint is protected, but it is manipulated by Facebook. In September 2018, the "Twitter" company admitted that the security vulnerabilities in its platform caused the login passwords of about 50 million users to be stolen. In addition to the fact that user data privacy cannot be guaranteed, Facebook does not even have the ability to protect the basic requirements of user passwords. . Recently, Facebook has been exposed by the media that there is a separate whitelist system. Even if some influential users violate the platform rules, they can still be exempted from compulsory processing. 32% of girls are affected by Instagram to increase body anxiety and other problems. The book knew this but was unwilling to change it; The Wall Street Journal also stated in a series of reports that internal documents pointed out that Facebook had different algorithms and “turned a blind eye” to issues such as false information and teenagers’ mental health; Facebook’s internal documents also showed that The book's adjustment to the algorithm in 2018 did not achieve its intended purpose-to make users more engaged and happier. On the contrary, the adjusted algorithm incited emotions on the platform and made users more angry. Former Facebook employee Frances Haugen, also one of the sources of the above reports, also publicly criticized Facebook for intensifying social divisions. , In order to deliberately conceal the problem for high profits. Zuckerberg said that Facebook is trying its best to do every job, but to a certain extent, the appropriate institution for balancing social justice issues should be Congress. Not only is Facebook not doing a good job as Zuckerberg said. Instead, they continue to create serious social problems.

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