傻逼出生地车

Web2 companies use Facebook ads to reach new users, email to reactivate churned customers, and push notifications to tell users about new products. There are currently no widely used crypto-native growth tools which presents a major blocker to teams building effective growth loops.

Web3 communication tools are more nascent than identity ones, but there are a number of teams building crypto-native solutions. Ethereum Push Notification Service is working on a protocol that will generate mobile push notifications based on on-chain activity. CyberConnect and other companies are working on decentralized social graphs that can power user-owned social networks.