Google Web Stories: An In-depth Guide for WordPress Users

Content plays an important role in assisting merchants to improve their overall brand image and increase awareness about their products. And Google has been bringing in more unique and out-of-the-box features for merchants to bring more traffic through their website content. As a result, the merchants who adopt such new and upcoming features tend to rank higher, get more visibility, and traffic for their website. Further, the more such content is implemented for a brand on a variety of platforms more the merchants can create a positive brand image for their business.

In general, online websites generally limit their content creation only up to creating relevant blogs for their website. But in this content-driven marketplace to gain overall visibility creating content for multiple channels to target a wider variety of audiences is a must for merchants.  For supporting merchants in this venture, Google has also introduced web stories for WordPress owners. To integrate this, merchants can hire WordPress developer. With this article today, we will take an in-depth look into the benefits of integrating web stories. But before we dive into that, let us first understand what are Google web stories.

What is Google Web Stories?

Google Web Stories are almost similar to that of Instagram and Facebook stories. With the help of Google web stories, people can explain their blogs and vision in a more visually appealing and interactive manner to their users and visitors. Also, unlike Instagram and Facebook stories that perish after 24 hours, the Google web stories are usually timeless in their existence. It helps merchants in better delivery and engagement without any hassles. Further, Google provides a number of tools and templates to create unique and out-of-the-box web stories for niche-specific websites as well.

Benefits of Using Google Web Stories

From the discussion above, we can conclude that with Google Web Stories it has become easier for merchants to achieve a better means for sharing across their visions. However, since this trend is relatively new in the marketplace, merchants tend to avoid using it for their business. However, Google Web Stories have a lot of potentials to improve a  business’s or website’s outreach.  Hence, investing time to use them is essential for WordPress websites. Below is a detailed list of benefits of using Google Web Stories for WordPress websites:

Better Mobile outreach: Web Stories are Mobile-first content, as a result, it provides merchants a better way to reach mobile devices. Usually, mobile users prefer consuming short and concise content instead of long blogs. Hence, using web-stories to deliver content can aid merchants in improving their mobile traffic.

Higher SEO ranking potential: As Google Web Stories are supported by Google using them for delivering content can easily aid merchants in improving their overall ranking and traffic. So, using Google Web stories can also bring better visibility to merchants.

Brings Easy monetization: On Google Web Stories merchants can also add affiliate links to monetize them. Although Google suggests using only a single link per story, with a creative perception merchants can efficiently choose to monetize their story.

Google Web Stories can aid merchants in making their content more interactive and accessible. While it can be directly installed on your website, you can hire a Wordpress development company to make the best out of this feature.